Attention Delta, Southwest, Northwest, American, and Continental Airlines: You are doomed. Virgin America inaugural flight was today. Although they currently only handle a few destinations (NYC, San Francisco, LA, and Las Vegas and Washington DC later this year), they will expand. They have a huge advantage: the most amazing airplane ever invented. Seriously. Go look at that last link, look through all the features, and tell me that you aren’t shivering in fear.
Unless you make some major changes now–changes like expanding the amount of legroom in your planes to allow for a taller (and fatter) populace–Richard Branson is going to eat your lunch.
And no one will mourn your companies’ passing.